Last updated: 24 October 2026
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| Name | Provider | Purpose | Duration |
|---|---|---|---|
| ariatattoolab_consent_v2 | Aria Tattoo Lab | Separate analytics and marketing choices and confirmation of the updated notice for email hashing on new requests | 12 months |
| NEXT_LOCALE | Aria Tattoo Lab | Stores language choice | 12 months |
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These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Anonymous statistical analysis of traffic | 2 years |
| _ga_* | Google Analytics | Anonymous statistical analysis of traffic | 2 years |
| _clck | Microsoft Clarity | Anonymous statistical user ID | 1 year |
| _clsk | Microsoft Clarity | Statistical data on the current session | 1 day |
| MUID | Microsoft | User ID for analysis and advertising | 1 year |
Only with marketing consent, OpenAI ChatGPT Ads measures clicks on WhatsApp and directions, as well as email requests confirmed by the sending service. The Pixel and server delivery describe the same fact with a shared identifier to avoid duplicates. Server delivery can work even when the Pixel is blocked and includes, when available, the opaque advertising references __oppref and __obref and the public page address without parameters. A click does not prove a message was sent or a studio visit; these actions do not prove an appointment or sale.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| __oppref | OpenAI | ChatGPT Ads conversion attribution | 30 days after writing |
| __obref | OpenAI | Random browser reference for conversion measurement | 365 days after creation |
Only with marketing consent, OpenAI ChatGPT Ads measures clicks on WhatsApp and directions, as well as email requests confirmed by the sending service. The Pixel and server delivery describe the same fact with a shared identifier to avoid duplicates. Server delivery can work even when the Pixel is blocked and includes, when available, the opaque advertising references __oppref and __obref and the public page address without parameters. A click does not prove a message was sent or a studio visit; these actions do not prove an appointment or sale.
When enabled for the source, automatic advanced matching in the Pixel detects supported customer data, normalizes it and sends it to OpenAI in hashed form. This Pixel feature is separate from server delivery. Site code does not manually pass first name, last name, email or description to the Pixel.
To improve conversion matching, only for new email requests accepted by the sending service and with valid marketing consent confirmed on this updated notice, the server normalizes the email address (trimming surrounding whitespace and converting letters to lowercase), computes its SHA-256 hash and sends it to OpenAI with the lead_created event. The hash is a pseudonymous identifier and does not make the data anonymous. The plain email address, first name, last name and description are not included in advertising server delivery. Server code does not add email hashes to WhatsApp or Maps clicks; neither the email nor its hash is added to GA4 events. Previous consent does not enable this addition and previous requests are not replayed.
The Pixel requests 30 days for __oppref, used for attribution, and 365 days for __obref, a browser reference. Browser restrictions can shorten these lifetimes. These periods describe cookies and do not establish data retention at OpenAI.
ariatattoolab_consent_v2 stores separate analytics and marketing choices for 12 months. Confirmation of the marketing choice on the updated notice is recorded in the same cookie to allow email hashing for new accepted requests. A previous choice is not upgraded automatically; the legacy compatibility cookie ariatattoolab_cookie_consent is no longer written.
You can change or revoke each choice in Cookie preferences. Revocation stops new events for the category and removes its cookies accessible to this site; the page reloads to stop tools already loaded. The Revoke Consent button declines both categories.
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You can change or revoke each choice in Cookie preferences. Revocation stops new events for the category and removes its cookies accessible to this site; the page reloads to stop tools already loaded. The Revoke Consent button declines both categories.
